INCLUSIVE CLEAN BEAUTY

Founder and CEO David Yi aims to democratize beauty for all people and refer to the brand as "gender-inclusive," seeing it as a positive term that includes all into the beauty and self-care space. They set aside 1% of sales for True Colors United, an organization that implements innovative solutions to youth homelessness that focus on the unique experiences of LGBTQIA+ community. Not only that, but their products are formulated to be clean, vegan, cruelty-free, and sustainably produced. This means adhering to the EU’s standards of clean (1300 banned ingredients), being kind to our animal neighbors, only sourcing sustainable ingredients, being mindful of the packaging, and taking steps to reduce their carbon footprint wherever possible.